Shanghai Media Group GAP
Journalism and television program production in one of the world's top 500 media
Jul 10 - Jul 16, 23
Jul 25 - Jul 31, 23
Currently till May 17, 23
Students interested in Journalism, Television Production, Radio & Television Editing & Directing, New Media
Master the skills of media and TV production with SMG
Introduction to Radio & TV Industry
Development process and trends of radio and tv industry in China.
Conception of News & Photography
Understand the 6 elements of news. Master news writing and post production.
TV Program Production
Learn the evolution & classification of TV program production and its influence.
Complete the preparation of press release and broadcast release. Learn broadcasting host practice.
Arrival in Shanghai and undergo career education workshop
TV producers to explain the process of TV program production, its evolution and classification. Understand analysis of topic selection and production difficulties.
Conception of News
Experts explanation on the elements of news, characteristics, structure and classification. Understand domestic radio and television program audition mechanism. Learn interview skills.
Master the format requirements in news writing and highlight the fact, viewpoints, investigation and emotion expression. Learn news post production, including sound and picture editing, and subtitles.
Complete the preparation of press release and program broadcast release. Explain the expression characteristics, requirements and body language of broadcasting.
Final news show and broadcasting drill. Complete final exam on news program and receive guidance from tutor.
I have learnt about the different dimensions of marketing in China. The market in China is evolving very fast and there are a lot of platforms that need to be utilized in order to achieve successful and sustainable branding in the Chinese market. The YES-VCPT has introduced the fundamentals and built the foundation for me to explore further.