ASUS Virtual GAP
Acquire experience creating products for today’s and tomorrow’s smart life
Mar 25 - Apr 24, 23
Currently till Mar 17, 23
Students interested in Communications, Marketing, Branding
Learn how to operate products and formulate ASUS marketing strategies
4 Weekly Corporate Training on :
Download ASUS Brochure
From Icon to Myth: A brief history of brand marketing with case study.
Learn about top products new media marketing strategy.
Brand marketing method and whole case dismantling analysis.
Understanding how to utilize user engagement for marketing.
First Cohort meeting with trainers and students. Receive instructions on attachment expectations and requirements.
Trainers will explain the relevant processes and creative strategies of marketing in actual business operations. Assignments allocated based on current projects.
In-depth analysis of the consumption logic and purchase preferences behind consumers through case studies. Understand practical value of brand positioning and brand strategy.
Within the team, students prepare a set of creative proposal and present a final report to the trainers and executives.
I have learnt about the different dimensions of marketing in China. The market in China is evolving very fast and there are a lot of platforms that need to be utilized in order to achieve successful and sustainable branding in the Chinese market. The Major GAP has introduced the fundamentals and built the foundation for me to explore further.