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ASUS Virtual GAP

Acquire experience creating products for today’s and tomorrow’s smart life

Key dates

Mar 25 - Apr 24, 23

Application Period

Currently till Mar 17, 23

Suitable For

Students interested in Communications, Marketing, Branding

Learn how to operate products and formulate ASUS marketing strategies

4 Weekly Corporate Training on :

Download ASUS Brochure

Understanding Branding

From Icon to Myth: A brief history of brand marketing with case study.

New Media
Management

Learn about top products new media marketing strategy.

Brand
Positioning

Brand marketing method and whole case dismantling analysis.

Chinese
Marketing 101

Understanding how to utilize user engagement for marketing.

Week 1
Orientation

First Cohort meeting with trainers and students. Receive instructions on attachment expectations and requirements.

Week 2
Introduction

Trainers will explain the relevant processes and creative strategies of marketing in actual business operations. Assignments allocated based on current projects.

Week 3
Training

In-depth analysis of the consumption logic and purchase preferences behind consumers through case studies. Understand practical value of brand positioning and brand strategy.

Week 4
Presentation

Within the team, students prepare a set of creative proposal and present a final report to the trainers and executives.

Program Schedule

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Testimonial

I have learnt about the different dimensions of marketing in China. The market in China is evolving very fast and there are a lot of platforms that need to be utilized in order to achieve successful and sustainable branding in the Chinese market. The Major GAP has introduced the fundamentals and built the foundation for me to explore further.

Zhang Yi kai (ASUS Cohort 6)
Are you ready ?

Jump-start your career with ASUS Virtual GAP

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